OpenX Ad Server Beginner’s Guide

Are you interested in creating an advertising campaign and developing a professional advertising solution for your customers or for yourself?

There is a flexible technology and hosted ad serving solution that allows you to easily power all of your digital advertising: OpenX Ad Server.

If you’re interested in OpenX you can start reading the OpenX Ad Server: Beginner’s Guide from Packt Publishing.
Here is a sample chapter to start with.

What you will learn from this book (from Packt website):

• Learn the essentials of online advertising from the advertiser and publisher points of view
• Install and utilize OpenX Ad Server effectively to make your business run faster
• Get to know the usage of all the campaign and banner types
• Manage ad campaigns and banners on multiple web sites from a centralized platform
• Display ads according to their importance and alter the under-performing ads easily and swiftly
• Learn the most effective way to work with web site ad zones
• Maximize your profits by selling your ad space on your blogs and web sites effectively
• Take full advantage of GeoTargeting for generating maximum revenue by showing ads according to visitor origin
• Utilize the channels to show relevant ads based on the content of web sites
• Integrate Google AdSense and Amazon ads with your web sites using OpenX
• Convert OpenX Ad Server into a multi-user ad management platform for advertisers, publishers, and ad agencies
• Track the success of any ad campaign, banner or web site zone using detailed statistics, and reports

I’m going to write a deep review of the book as soon I’ll complete to read it… so stay tuned and if you have any experience with it feel free to share your thoughts commenting this post.

Note:

From the latest Apple keynote, iAd is already out there and mobile advertising can start (for real now) to be the next big market.